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What is a logo?

Friday, July 03, 2009 View Comments Comments (0)
Many times, when organizations are personalizing design templates or creating  custom designs, they’ll choose to add their logo in the masthead.  If you’re not familiar with that term, the logo is the graphic element tied to the name and identity of the organization.  Logos themselves can be very powerful symbols.  In fact, children as young as two years old are known to recognize graphical elements for McDonalds, Burger King, Toys R Us, or other vital brands for their age set!

A logo is unique to the organization – not a copycat of competition – and could bring in such distinguishing elements as shape, color, typeface, image and symbol that quickly convey the organization’s “brand”.


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