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Choosing a Domain Name

Wednesday, November 04, 2009 View Comments Comments (0)
Choosing a domain name is one of those decisions that has far-reaching impact. Ideally, you will promote your domain name on all printed material as well as your advertising and marketing materials – even the sides of your ministry vehicles. So, how will you choose?
 
Domain names have to be typed, so keep yours short and easy to remember. While we all like “unique,” you wouldn’t want something so out of the ordinary that a person has to study the Web address character by character in order to type it into the browser.
 
Be aware that you’ll be giving this address over the phone, perhaps in radio commercials, and spelling counts – so beware of special characters that don’t translate well when you’re speaking them.
 

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