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Communicating in Color

Friday, October 07, 2011 View Comments Comments (0)
Color communicates more than what you see; it also affects what you feel. What could the color choices in your site be communicating to your visitors?  The overall color chart falls something like this:

Blue – stability, security, trustworthiness
Red – passion, energy, strength, attention grabbing
Yellow – optimism, sunshine, ideas
Green – nature, calm (if light), financial (if dark)
Orange – energy, cheerfulness
Purple – nobility
Beige/gray – neutrality
Brown – reliability
Black – power, sophistication
White – simplicity, purity


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