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Writing for the Web

Friday, May 28, 2010 View Comments Comments (0)
Writing content for your Web site brings up an issue with wording that you won’t find with other types of writing. The actual words you use have an impact on the search engine results that can bring visitors to your Web site. For example, it’s best to use the name of your church and the city instead of just saying “our church.”
To think in terms of your keywords, think about what represents your content in relation to what someone would type into a search engine.  Examples include: Your church name. Your city name. Your neighborhood. Your denomination. Particular areas like children’s ministry, youth ministry, etc. Someone new to town may be looking for “children’s activities” or “Christian fellowship.” Or someone looking for summer activities may search for “Vacation Bible School.”
As you prepare to write, make a list of keywords that you’d want to include and work to get them in there.


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