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Keep It Short and Simple

Friday, July 22, 2011 View Comments Comments (0)
Access to information these days is certainly on overload. Between the radio and TV commercials, billboards, website banner ads, and whatever we see in print, any of us could be scanning hundreds and hundreds of messages each day. If that's not enough reason to keep things short and simple, we're also in a "tweet"-influenced culture. Twitter, for example, limits messages to 140 characters. So as you craft words for your site, for social media and even at times in your email messages, make an impact in as few words as possible - and then provide a link to more information.
 

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