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A Few Tips for Improving Local Searches

Monday, October 17, 2011 View Comments Comments (0)
If you’re looking for a church home, you’re typically looking for one where you live (or will soon be living) – not a site a thousand miles away. So, if you’re a church and you want to be found by someone in your community searching the Web for a church – you’ll want to optimize your site for local search results. Here are some possibilities:
 
  • Get a Listing in Google Places – Provided free by Google, it’s one way you can show up in local searches.
  • List your church name and address in reputable online directors. Use a consistent address for each listing. 
  • Post your address on your site. You could also add it to your footer or blog, and you’ll have it listed several times on your site without being suspected of keyword stuffing.
  • Add directions to your church from nearby cities. This allows you to add local words and locations that people may use in their searches.
 

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