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The E-zekiel Technology Blog

E-zekiel Technology Blog

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E-zekiel Technology Blog

Building Awareness through SMO

Friday, December 07, 2012 View Comments Comments (0)
The need for Search Engine Optimization (SEO) is a given for organizations that want to attract the right audience to their site. Social Media Optimization (SMO) is another relevant strategy  for reaching people, but instead of focusing on search engines as the source of generating awareness, that role shifts to social media outlets, including RSS feeds, blogs, Facebook, Twitter, etc.  Engagement is one of the qualities that drives social media success, and creating engaging content that people will interact with and share is the first order of business for SMO.

Continuing Thankfulness

Friday, November 30, 2012 View Comments Comments (0)
On this last day of November, it’s good to have one more reminder of the thankfulness this month celebrates.  In that spirit, take a look at a recent post from blogger and author Michael Hyatt – The Gift of Today. He offers up gratitude as a solution for every problem and links to a moving video about approaching each day as a gift.

Happy Thanksgiving, Everyone

Tuesday, November 20, 2012 View Comments Comments (0)
We’re only a few days from Thanksgiving and offer our best wishes for a happy time with family and friends. Thanksgiving was first established as a national  holiday in 1863 and is observed on the fourth Thursday in November. While families gather with their favorite dishes and long-held customs, this day also offers us traditions from the field of sports (a lot of football rivalries hold their meetings this weekend) and entertainment (think Macy’s parade and big movie releases).

For Christians, this day is an opportunity to remember the source of our blessings, to express gratitude to the Almighty for all He has done, and to share His love with others. Every year, many churches have their own Thanksgiving traditions, including special services and meals for the needy. In a timely and welcome twist this year for the New York and New Jersey area, a church movement called “Sandy Thanksgiving” (sandythanksgiving.com) was created to help serve those families that were hit hard by the devastating storm.

So Happy Thanksgiving, everyone! May we all remember the Source of blessings and share the Good News others in word and deed.

Search Engines Find More, More Directly

Friday, November 02, 2012 View Comments Comments (0)
Google and Bing are the search engine giants of the Internet, but they also do more than take you to the home pages where you can find your answer. Often, they just take you to your answer. A recent New York Times article showed many examples, including:
  • Want a flight status? Skip going to the airline home page. Just enter the flight number in the search field.
  • Need a definition? Skip looking for a dictionary site. Enter the word plus dictionary in the search field. And you'll get your definition from a dictionary site.
  • Need directions? Just type in the address in the search field.
  • Want a local movie? Enter movies and your zip code
  • What's the forecast? Enter weather and a zip code

New E-zekiel Theme

Friday, October 26, 2012 View Comments Comments (0)
Tempo offers an upbeat, clean design that's easy to read and navigate. The right column adds visual interest and helps group your website content, making your entire site all-around more pleasing for guests. Add a scripture reference or your church's mission to the slogan field and bring the masthead area alive with clean, oversized type that differentiates your site and welcomes visitors. See Tempo in action on a sample site. View all the recently released E-zekiel Themes.

Why Create a Blog

Friday, September 28, 2012 View Comments Comments (0)
Blogs are a way to connect, inspire, encourage and educate – and you can easily create blogs for your site through E-zekiel’s syndication manager. Blogs benefit Search Engine Optimization, for one reason, because they provide fresh content and search engines like fresh content. Additionally, blogs increase the size of the site, which adds authority and provides more pages for internal links – other SEO benefits. And there are also reasons that Christians specifically should blog, to find out more read this blog post from Pastors.com.

The Sticky Issue of Unfriending

Friday, September 14, 2012 View Comments Comments (0)
Facebook friendships can be fun, inspiring and useful. But they can also be uncomfortable, annoying, irritating or offensive –  depending on how you feel about certain comments, photos and videos that fill your newsfeed. “Unfriending” someone – even someone you don’t know well – can seem awkward,  especially for those in ministry. What can  you do? This article gives tips on managing not-so-fun friendships.

Password Overload

Friday, September 07, 2012 View Comments Comments (0)
It seems as if passwords are the currency of life today. Whether accessing your work files, paying bills, buying stuff online, sending or receiving email, reading news from your favorite site, entering or exiting your home and a whole bunch of other stuff … you’re going to need a password for that. Experts tell you to change your password routinely so that you won’t be a target of ID theft. Yet people don’t like to do it. In fact, studies show a lot of people really, really don’t like to change a password. Just how unpopular is the common activity “thinking up a new password”. View this article on the results of a recent survey.

Online Videos Continue to Increase in Popularity

Friday, May 18, 2012 View Comments Comments (0)
Americans are increasingly turning online for content of interest, including surfing the Internet, watching online video and checking email. According to a Nov. 2011 survey conducted by JZ Analytics for Broadcom, nearly 87% of respondents consumed more than 11 hours of online content each week, at home or at work. Additionally, more than two-thirds of respondents said they watched at least one online video a day, while one-fourth said they watched three or more videos a day. Just as reminder: E-zekiel.com's media manager and companion site, E-zekiel.tv, make it easy to post and share Christian videos for free.

What Can You Do on LinkedIn

Friday, May 04, 2012 View Comments Comments (0)
The social-networking site LinkedIn is considered a site for professional connections – as opposed to the connections of Facebook, which often bring in friends from past and present and mix them with family as well as acquaintances from all areas of life.  With Facebook’s 900 million users compared to LinkedIn’s 150 million, the former apparently seems easier to employ than the latter. However, Business Insider recently offered helpful insight: 13 things you never knew you could do on LinkedIn. Take a look at the link below and see if some of these things could be applied to your church. For example, LinkedIn can be used to help find applicants for church positions, as well as for creating groups to organize and promote volunteer activities. Or since many people entering the workforce used LinkedIn, you could create a group for young professionals within your church.  Or since many people want to learn more about the staff of the church prior to visiting, staff contact information on your website could be linked to individual staff profile pages on LinkedIn. Or you may find some other ideas from this link: http://www.businessinsider.com/how-to-use-linkedin-2012-4?op=1#ixzz1tdzCVE2t