About Altrue

One of the most wonderful aspects of human nature is our social impulse - that piece of who we are that compels us to gather together for work, for play, and for ritual. Though many would agree to this predisposition, they fail to consider the fullness of its implication. Such an oversight is especially common within the business community. Of course, most companies acknowledge the contributions of their employees. And almost all admit that, without their customers, their enterprises would cease to exist. But the truth extends well beyond these obvious constituencies. And therein lies the essential nature of social responsibility.

The Native American Iroquois believed that in our every deliberation, we should consider the impact of our decisions upon the next seven generations. Some might consider such a standard an onerous burden. Yet to ignore it makes it no less so. For others, this guiding principle captures the profound beauty and reach of our interdependence.

At altrue.com, we hold ourselves to this simple principle. We acknowledge and celebrate our ties to the world, emerging each day all around us. And we promise to work diligently to better this place for our family, friends, coworkers, customers, and communities. You have our word on it.

• altrue.com's primary mission is to serve and empower those organizations that help others.
• altrue.com is committed to the long term success of the organizations we support and the communities of which we are a part. As such, the creation of lasting value is our guiding principle, not the extraction of short-term gain.
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